Knowing where your artist fits in the business is easy.
It breaks down to one thing.

How many are in the audience?

Tier 5: Mount Hood

• Just started or local player
• Tickets free or nearly free $15
• Your artist needs a day job

Your artist gets all the power of Promogogo for free!

Tier 4: Eyjafjallajökull

• Ticket price $20
• 70 events per year
• Still need that day job

Promogogo helps your artist climb and reach new heights by driving more people into the audience.

Tier 3: Kilimanjaro

• Ticket price $20-$50
• 50 events per year
• No more day job, focus on this

Promogogo helps the operation stay pro, providing real time statistics of ticket sales, helps find new audiences and optimises the time spent on sales and marketing.

Tier 2: K2

• Tickets cost $50-$100
• Onsales matter
• More than "fans" in the audience

Promogogo helps the business side stay focused on what really matters.

Tier 1: Everest

• Presales matter
• Onsales matter
• Rolls matter
• Stats really matter

Promogogo gives real time ticket sales so you can decide whether to roll out new shows for your artist in busy markets – or identify those inevitable problem shows that don't sell as fast as the rest.

Your Artist is Tier 1 – climbing Mount Everest

It means that your artist performs 20 times a year, and prices often run over $100 per ticket.

The turnover per event is $2 million, and in a busy year, the artist will perform in front of close to a million people.

In Layman's Terms, a Bonafide Superstar

Your Artist is Tier 2 – that's K2

It means that your artist performs over a two year period 50 times, and prices run in the $50-$100 range per ticket.

Turnover, $750 thousand per event.

This is Mount Everest little's brother in every way. The reason they're not at the top yet, is because it's either more niche than the mainstream, or a pitstop on the way to the top.

Think Rising Star or a Genre Hit

Tier 3 – Kilimanjaro

Ticket prices are $25-$50 normally, and odds are your artist performs on either side of 50 events per year.

Turnaround per event is $125k, which just about covers production costs.

But your artist has made it now. Yay.

Think the Next Big Thing, or Someone Who's Not Super Active Anymore

Tier 4 – so aptly named Eyjafjallajökull

Much like it's namesake it's the tier that seems like it shouldn't be such a big deal, but it's the hardest working, hardest to pronounce, most obscure mountain reference there is.

Annual events can be north of 70, the audience pays around $20 to see your artist live. Going from paying for less than 800 people to more than 800 is a big deal. The turnover per event is $12k, which means unless your artist is being invested in – a day job is required.

It's the tier of delayed gratification. Google it.

Think those guys you used to go to school with, but are now getting serious radio play!

Tier 5 – also known as Mount Hood

It's the tier of happy-to-be-a-local-artist, or for those just getting started. The bank balance is all red on this one. Free entry is not uncommon, and even for ticketed events, the price rarely goes over $15.

Turnover per event is no more than $3500.

Most artists. That current hot artist in your town, probably still a Tier 5

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